ABOUT US
"Life is too far important to be taken too seriously“
With this attitude, Herbert Mederer, our mastermind, laid the foundation for a new era of crazy, creative and delicious gummy candies in the 1970s. He called his brand Trolli.
With Trolli’s unmistakable spirit and the right amount of fun, we translated this zest for life into our brand claim which has accompanied us since 2021: Let the fun win. It sums up what drives us: making the world a little more colorful and delicious with fun, creativity and a wink
How it all began...
Trolli’s history began in 1948 when Willy Mederer founded a confectionery business. He was the father and role model of Herbert Mederer.
He delighted snack-lovers with peppermint fondant, cream hats and cream sticks, and the range steadily grew with more and more new creations.
At age 17, Herbert Mederer joined the family business and later laid the foundation for one of the world’s most creative gummy candy brands.
Trolli goes international!
With passion, creativity, and innovative strength, father and son ensured variety in the confectionery market and gave the company a more fitting name for their bold and creative creations: Trolli. In 1982, the first “Trolli Originals,” such as Apple and Peach Rings, hit the market. The family business dared to take the leap across the pond and began making waves in the United States as well.
In 1984, Herbert Mederer took over the family business as Managing Director and continuously created innovative candies. It all started with the quirky “Wurrli,” a brightly colored worm produced on an innovative brass spinning machine. This was followed by one of his most cherished creations: the Trolli Burger. When the bestseller Sour Glowworms was launched in 1993, it not only achieved cult status but also earned Herbert Mederer the Candy Kettle Award in recognition of his ingenuity.
Our locations
And that was the starting point for making Trolli even more international.
Production facilities were added in Spain in 1993 and in China in 1999. The newly acquired production plant in Mecklenburg-Western Pomerania in 2000 also provided additional capacity. Two years later, Mederer re-entered the American market and began marketing in the U.S., Canada, and Mexico under the e.frutti brand, continuing to offer fun and crazy creations.
Since then, Trolli has continued to grow both in its home market of Germany and around the world, bringing maximum candy fun to more and more people. And the best part of this success story is that it’s far from over.
This is ensured by the two Managing Directors of the Mederer Group — Robert Mähler (CEO) and Heiner Opdenfeld (COO) — together with Fabrice Brettnacher (CFO) and 2,300 employees worldwide. All, of course, with the same passion and dedication that can be found in every one of our candies.